Marketing

30 Tagline & Brand Slogan Examples That Nail It

Taglines and brand slogans are like mini-mission statements. Just a few words, yet they pack a punch — defining what a brand stands for, believes in, or promises to deliver. The best ones? You hear them once, and they’re stuck in your head for good.

In this blog, we’re diving into 30 memorable taglines and slogans from brands that really got it right. Whether you’re a business owner looking for inspiration or just someone who appreciates good copy, you’re in the right place.

Let’s jump in.

First, What’s the Difference Between a Tagline and a Slogan?

They’re often used interchangeably, but there is a slight difference:

Tagline: A brand’s long-term catchphrase. Think of it as part of the brand’s identity.
Slogan: Usually campaign-specific or product-specific and may change more often.

That said, both aim to make a strong impression — and the lines blur when a slogan becomes so iconic it feels permanent.

30 Catchy Tagline & Brand Slogan Examples

1. Nike – "Just Do It"

A classic. It’s motivational, empowering, and directly challenges you to take action — just like the brand’s athletic spirit.

2. Apple – "Think Different"

A simple invitation to break the mold, just like Apple’s innovative, design-first approach.

3. McDonald’s – "I’m Lovin’ It"

Fun, catchy, and upbeat — perfectly matched to their feel-good, fast-food brand.

4. L’Oréal – "Because You’re Worth It"

Empowering and personal. It speaks directly to the customer and their self-worth.

5. De Beers – "A Diamond is Forever"

Romantic and timeless. This tagline is so effective it actually changed how people viewed diamonds.

6. MasterCard – "There are some things money can’t buy. For everything else, there’s MasterCard."

Emotional and practical, this one connects spending with meaningful moments.

7. FedEx – "When it absolutely, positively has to be there overnight."

It promises reliability and speed — two things you need from a shipping company.

8. BMW – "The Ultimate Driving Machine"

Confident, bold, and quality-focused — perfect for a luxury car brand.

9. Disney – "The Happiest Place on Earth"

It sets expectations and captures the magic Disney is all about.

10. KFC – "Finger Lickin’ Good"

Tasty, playful, and 100% on-brand with its deliciously messy meals.

11. Coca-Cola – "Open Happiness"

This tagline is all about emotional branding — happiness, refreshment, and positivity.

12. Red Bull – "Red Bull Gives You Wings"

Energizing and imaginative. It doesn’t just sell a drink — it sells a feeling.

13. Subway – "Eat Fresh"

A simple promise of freshness, setting it apart from greasy fast-food rivals.

14. Maybelline – "Maybe she’s born with it. Maybe it’s Maybelline."

Clever and catchy — it leaves the brand lingering in your mind in a fun, flirty way.

15. Skittles – "Taste the Rainbow"

Colorful and quirky, just like the candy itself.

16. Dollar Shave Club – "Shave Time. Shave Money."

Witty wordplay and value proposition all rolled into one. Nailed it.

17. M&Ms – "Melts in your mouth, not in your hands."

It’s product-focused, visual, and totally unforgettable.

18. Volkswagen – "Drivers Wanted."

Simple and inclusive — a gentle call to action that resonates.

19. General Electric – "Imagination at Work"

It reflects innovation and creativity — exactly what GE wants to be known for.

20. The New York Times – "All the News That’s Fit to Print"

This iconic line speaks to journalistic integrity and credibility.

21. Google – "Don’t be evil."

Okay, not a traditional consumer-facing tagline, but famous nonetheless. It represented the brand’s early ethical stance.

22. Reebok – "Be More Human"

Empowering and grounded — perfect for modern fitness culture.

23. Airbnb – "Belong Anywhere"

This line taps into something deeper than travel — it speaks to community and connection.

24. Intel – "Intel Inside"

Simple, direct, and massively effective in building trust for a product you don’t even see.

25. Tesco – "Every Little Helps"

Friendly and reassuring, this UK-based brand uses it to show how small savings or efforts matter.

26. Lego – "Play On"

Short, sweet, and timeless. It says everything about creativity and fun.

27. Taco Bell – "Live Más"

It’s bold and aspirational, just like the brand’s edgy, outside-the-box marketing.

28. Avis – "We Try Harder

This slogan was crafted when Avis was second to Hertz — it turned their #2 status into a strength.

29. Spotify – "Music for Everyone"

Inclusive, broad, and simple. Spotify isn’t just for audiophiles — it’s for everyone.

30. LinkedIn – "Connect to Opportunity"

Perfect for a professional platform. It’s aspirational, practical, and motivating all at once.

What Makes a Great Tagline or Slogan?

After looking at these examples, you might be wondering what makes them stick. Here are a few traits most great taglines and slogans share:

Clarity: You know exactly what the brand is about.
Emotion: It connects with a feeling — excitement, trust, love, pride, etc.
Brevity: Short and sweet almost always wins.
Memorability: A little rhythm, rhyme, or clever wordplay can make a big difference.
Relevance: It reflects the brand’s purpose or personality.

Thinking of Crafting Your Own Tagline?

Here are a few friendly tips:

Start with your brand promise – What value do you deliver?
Think about your audience – What do they care about?
Keep it short – Aim for 3–6 words if possible.
Say it out loud – If it sounds clunky or confusing, rework it.
Don’t be afraid to test – Ask customers, friends, or colleagues for feedback.

Remember, a tagline isn’t just a line under your logo — it’s your brand’s first impression, personality, and purpose all rolled into one.

Final Thoughts

Whether it's inspiring like Nike’s “Just Do It” or quirky like Skittles’ “Taste the Rainbow,” a great tagline helps you connect with your audience on a deeper level. It tells a story, sparks emotion, and builds loyalty — all in just a few words.

So if you're building a brand or refreshing your messaging, take some inspiration from the legends above. Your perfect tagline might just be one clever idea away.

Got a favorite tagline we missed? Share it in the comments — we’d love to hear what lines have stuck with you over the years!