SPA MARKETING PLATFORM
Regional Spa Group
SPA MARKETING PLATFORM
NAVIGATING A COMPETITIVE spa
The foundation of the Spa Marketing Platform includes a website redesign for a network of massage, facial and wellness spa salons expanding into the premium market. The main tasks were to create a convenient service booking system deeply integrated with digital advertising, develop additional pages for pre-sale of services, and implement a recommendation system for the most appropriate procedures.
The business is based in Southeast USA and has several branches, which requires adapting the website to different locations. The goal is to increase conversion, improve user experience, and strengthen the brand's position in the premium market.
A ground up website redesign to enhance user experience and reflect its serene, luxurious atmosphere. The new site features an intuitive layout, improved accessibility, and a visually soothing design that showcases spa treatments and wellness services.
The introduction of a recommendation system allows users to offer the most suitable services based on their preferences, booking history or current trends in the salon. The implementation of such a system can be performed using machine learning algorithms that analyze user behavior and provide personalized offers, increasing the likelihood of selling additional services.
The redesign of the booking stage includes the creation of a user-friendly and intuitive system that allows users to easily select dates, times, and services, as well as receive booking confirmation in real time. This solution also involves integration with the salon calendar to automatically update availability and prevent double bookings, which reduces errors and improves the efficiency of the booking process.
redesign perfectly captures
the essence of the spa
The new website design is stunning! It’s so easy to navigate, and the calming aesthetic perfectly matches the spa’s peaceful atmosphere. Booking my next treatment was a breeze!
Founder
Elena Martinez
