
Brand Promotion via YouTube and Instagram
Brand Promotion via YouTube and Instagram
A sound that awakens creativity and harmony.
The Client is a premium musical instrument brand known for its handpan-style steel tongue drums that produce deep, meditative, and harmonic sounds. Founded in 2013 and loved by musicians worldwide, these instruments are carefully hand-tuned to unique scales, offering rich overtones and long sustain.Â
Favored by sound healers, yoga practitioners, and professional musicians alike, drums has built a strong international community around its high-quality craftsmanship and distinctive, soulful sound. The brand continues to innovate in the world of handpan and tongue drum music, inspiring creativity and mindfulness through sound.


Established a consistent process for identifying, evaluating, and onboarding influencers with relevant audiences.
Clear, intuitive navigation to enhance the browsing experience for influencers.
Arranged barter-based collaborations (unboxings, reviews, mentions), significantly speeding up content production.
Implemented an affiliate program offering commission on sales to influencers.

New influencers featured our product 100%
Average view count per video: 30,000.
Sales and revenue via promo codes are under NDA
A streamlined influencer process with influencers reviewed monthly over 100








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