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brand-promotion-youtube-and-instagram

Brand Promotion via YouTube and Instagram

2025
Customer:
Project name:
Brand Promotion via YouTube and Instagram
About project

A sound that awakens creativity and harmony.

The Client is a premium musical instrument brand known for its handpan-style steel tongue drums that produce deep, meditative, and harmonic sounds. Founded in 2013 and loved by musicians worldwide, these instruments are carefully hand-tuned to unique scales, offering rich overtones and long sustain. 

Favored by sound healers, yoga practitioners, and professional musicians alike, drums has built a strong international community around its high-quality craftsmanship and distinctive, soulful sound. The brand continues to innovate in the world of handpan and tongue drum music, inspiring creativity and mindfulness through sound.

Solution
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Established a consistent process for identifying, evaluating, and onboarding influencers with relevant audiences.

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Clear, intuitive navigation to enhance the browsing experience for influencers.

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Arranged barter-based collaborations (unboxings, reviews, mentions), significantly speeding up content production.

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Implemented an affiliate program offering commission on sales to influencers.

Solution-brand-ig
Key results
01
10x

New influencers featured our product 100%

02
5x

Average view count per video: 30,000.

03
6x

Sales and revenue via promo codes are under NDA

04
10x

A streamlined influencer process with influencers reviewed monthly over 100

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